World Cup online shop

Date published: Monday, May 20, 2013
Rugby League World Cup 2013 is delighted to announce the launch of the official online shop.
Venue Retail 2014 Limited, the team behind venue retail operations for the London 2012 Olympic Games, have been appointed to run the official RLWC2013 online shop. VRL’s portfolio also includes the master license for the Glasgow 2014 Commonwealth Games and Cricket’s upcoming ICC Champions Trophy in June.
The shop, which is accessible at shop.rlwc2013.com, will stock a full range of official event and tournament merchandise including products from all 14 participating nations.
The Rugby League World Cup 2013 official licensing programme features products from partners such as ISC, Steeden, B&M Leisure, Trofe, Burley Sekem, BrandCo Management, Love UR Team as well as participating nations’ official kit suppliers.
VRL have also been working with the RLWC2013 marketing team developing merchandise featuring official RLWC2013 mascot Grubber, which will launch in the market July 2013.
RLWC2013 Commercial Manager Rob Singleton said: “We’re delighted to launch the official Rugby League World Cup 2013 online shop, and are confident that it will become a hit with supporters around the world.
“We’ve produced a range of high quality souvenirs and merchandise and I’m sure that stock will sell quickly, so I encourage supporters to move fast and bag themselves a lasting memento of this year’s historic tournament.”
VRL Chief Commercial Officer Nick Price said: “The online shop is the first major step in our partnership with RLWC2013. We will be providing the in-venue retail solution for participating fans at pool games, the opening ceremony and the quarter-finals as well as The Big Hit and the Rugby League World Cup Final.
“We are also pleased to announce that a Grubber mascot soft toy is in advanced stages of development and will be available to purchase through the online shop soon.”
The deal was facilitated by RLWC2013 licensing agent, Velocity Brand Management.
Visit the Rugby League World Cup 2013 shop at: shop.rlwc2013.com