Holland’s Pies

Date published: Wednesday, March 17, 2010

OLDHAM Rugby League Club are delighted to announce that they have created a first for the sport by landing a season-long shirt-sleeve sponsorship deal with Holland’s Pies.

The Baxenden-based company, famous for its ‘proper pies and puds’, was Burnley Football Club’s major kitn sponsor for three years until last year, but it’s 2010 partnership with the Roughyeds breaks new ground in Rugby League.

Club and company did a one-off link-up for the Roughyeds’ opening game of the season at Leigh Centurions in the Northern Rail Cup on January 31 when Gary Brooks, Holland’s National Accounts Manager (stadia) was a guest of the Oldham club.

He said then: “We hope this one-off agreement will be the forerunner of further partnerships with the Oldham club.”

His hopes have been realised and the Holland’s Pies logo will now be featured permanently on the sleeve of the Oldham players as they strive to win promotion from Co-operative Championship 1, having opened up with a maximum six points from the two away games played so far at Swinton Lions and Hunslet Hawks.

Mr Brooks said today: “In more ways than one these are exciting times for Oldham Rugby League Club and we are delighted to be associated with the club in this way.

“We felt here was an opportunity to get the company started on kit sponsorship in Rugby League. We are associated with several clubs as suppliers, and we have had major links with Burnley FC in the past as kit sponsors, but this is the first association of its kind between Holland’s Pies and a club in the Rugby Football League.

“We would like to think our association with the Roughyeds will go from strength to strength because we supply 95 per cent of the chip shops in Oldham and we regard ourselves as very much part of the community from which Roughyeds draw their support.”

That support is hugely appreciated by the Rougheyds management, coaching staff and players — so much so that head coach Tony Benson believes it has played a significant part in the manner in which his side has amassed 67 points in its two league wins, achieved either side of an all-time club record 80-6 win in the third round of the Carnegie Challenge Cup against Blackwood Bulldogs of South Wales.

BBC TV showed try highlights of the game in its ‘Super League Show’ and Roughyeds will be featured again in their fourth-round clash at Hunslet Hawks next month.

“Our diehard fans are superb in their vocal support,” commented Roughyeds’ commercial manager Rachael Marsters, “so you could say the deal with Holland’s links ‘proper pies’ with ‘proper fans’.

“Holland’s, and their products, are steeped in northern tradition, and so is the Oldham club. Many of our aims and values are similar and we are absolutely delighted to form a partnership with a company which is a household name throughout rugby league heartlands and beyond.”