Heinz BIG Soup team up with Super League

Date published: Monday, January 28, 2013

Heinz BIG Soup, one of the UK’s most recognisable consumer brands, has extended its partnership with Super League for the 2013 season.

The brand is already an established presence within Rugby League and this latest agreement will see it featuring prominently on matchday perimeter advertising hoardings and on the sleeves of all 14 Super League clubs’ playing jerseys, as well as adorning Super League’s match balls.

Heinz BIG Soup has outlined its commitment this year to maximising awareness of Rugby League outside the sport’s traditional strongholds and plans a series of national media campaigns involving some of Super League’s most talented stars to help engage new supporters.

Innovative media tie-ups with talkSPORT, the UK’s biggest national commercial sports radio station, and Sport, the most-read sport magazine in the UK with a weekly circulation of more than 300,000, will  support Super League’s own plans to grow the game.