Date published: Wednesday, April 7, 2010

ADAMSONS, the Vehicle Care Centre on Cross Street, are sponsoring Oldham Rugby League Club for the second year running to retain links between club and company spanning more than half a century.

As part of the sponsorship package, the Roughyeds’ new commercial manager Rachael Marsters has use of a customised car supplied by the company.

Roary the Roughyed, the club’s mascot, is also being backed this season by Adamsons, whose associations with Oldham Rugby go back to the Watersheddings glory days of the 1950s.

The vehicle repair business was founded by lifelong Oldham fan George Gore in 1954 — the year before the Roughyeds were beaten 7-3 by Warrington in the 1955 Championship Final at Maine Road, Manchester in front of a crowd of 49,000.

Two years later, watched by 60,000, they beat Hull at Odsal to finally lift the Championship trophy. They also won the Lancashire Cup in 1956, 1957 and 1958 during a period when George Gore and his relatively new company had close links with the club and its senior officials and committee men.

More than 50 years on Adamsons is now run by George’s grandsons, who are pleased to have a commercial partnership with the Oldham Rugby League Club, 2010 version.

One of them, James Gore, said he was delighted that the club had finally ended its 13-year search for a permanent home in the borough by moving into the White Bank Stadium, Limehurst Village where the Roughyeds hope to be playing home matches by next month.

“Hopefully, it will be onwards and upwards from here,” said James. “It has been a long, hard battle for the club over the last few years, but with a bit of luck the club will have a good-news story to tell from now on.

“We are not able to get to as many matches as we would like, but we are pleased to be supporting the club within a sponsorship tie-up and we wish them well in what could turn out to be a memorable year.”

On behalf of the club, Rachael Marsters said: “This is an exciting time for Roughyeds and 2010 could be a year to remember if for no other reason than our forthcoming move into our new ground at White Bank. We have also made a great start to the league campaign with four wins out of four.

“Adamsons, like all our sponsors this year, will be caught up in the excitement and we are really looking forward to having another year of partnership with a company that has such strong historical links with the club.

“For the first time in 13 years we can offer business and commercial opportunities on the strength of having our own stadium. We are selling a dream both locally and further afield and the response is highly encouraging.”

Via their Club Cash lottery collectors, Roughyeds are currently circulating Adamsons flyers offering a ten per cent discount on all the company’s services “to celebrate our official sponsorship of Oldham RLFC”.